The Marine Stores Guide (MSG), a trusted maritime purchasing resource since 1978, catalogs over 50,000 coded products used by ship owners, managers, and procurement teams. To modernize their offering, MSG sought a real-time digital solution to replace their traditional book and quarterly Excel updates.
We developed a secure, privately accessed API to deliver instant, live data access. This API allows users to seamlessly sync MSG’s catalog into their own systems, eliminating delays from manual updates. Additionally, we built a self-service dashboard that enables clients to independently manage users and API tokens, enhancing security and reducing dependence on MSG’s support team.
The API has been enthusiastically received, with several companies already building applications on top of it to streamline operations and improve data accessibility. As part of the project, we also developed a product browser application, giving users an intuitive, interactive way to explore MSG’s catalog. Feedback shows significant time savings and improved data reliability, further solidifying MSG’s role as a leading resource in maritime supply.
By transitioning to a live-access API, MSG has successfully modernised its offering, meeting the evolving needs of the maritime industry and positioning itself as an essential, up-to-date tool in the global maritime supply chain.