The Marine Stores Guide (MSG), a crucial reference for maritime purchasing and supply, began in 1978 as a printed book. Following the recent launch of their second-generation data API, we were commissioned to create a fresh marketing site.
Our main task was to convey the value of the new API, highlighting its benefits over traditional data delivery methods to increase adoption. At the same time, we needed to ensure the site reflected the long history and authority of the Marine Stores Guide brand.
We designed, built and delivered a a uniquely strong marketing site with equally clear messaging. Webflow proved to be the ideal platform for this project, enabling staff to easily update content while also providing hassle-free hosting and minimal maintenance costs.